As entrepreneurs we won’t always hit on every idea or initiative we embark on. Which means we must have an idea on how long we should try a particular direction or action. If we don’t know how long it should take to see results, we need to ask. Though the fact we are asking after the action has gone into effect gives us a lesser chance of getting an honest answer out of someone. Nobody wants to admit they are failing so someone with skin in game is likely to lean on optimistic side. If you know that trying a new marketing campaign should take 6 months to increase sales before writing a check you know you can start judging folks if nothing has happened and you’re in month 5. In short, note the mile stones the action should deliver so you can check expected results against actual results once you plan of action goes live.