Business 101: Reset, Focus

Sometimes as business minded people we get caught up in trying to do too much.  There was a time I was so caught up in creating brands that I was constantly hiring someone to design the next logo and color scheme.  Furthermore, I used those menial tasks to keep me from focusing on progress that really mattered.  I often found that I sometimes had to fall back and decide what brands or initiatives were going to be the priority for that season.  Time is not infinite so we have to find ways to squeeze what we can out of it.  If you have 5 different business ideas, you can’t make them all excel equally at once.  I recommend identifying what factors are most critical for you at that time.  For example, are you trying to help people, make money, build a grass roots brand, or network now?  If helping people is most critical then pushing your business that’s tied to a product line isn’t your top priority.  If generating income to provide for yourself and others is more pressing than upkeeping and pouring marketing into a religious website that doesn’t provide product or service is placed on back burner.  Building a brand from grass roots probably means you are open to hiring someone to assist in managing social media and website content.  Or if you want to network, then you are likely dedicating several hours a week to attending meetups and trying new things.  In short, when you strip down your layers of priorities and create hierarchy on what you want or need you reset back to the basics.  A more singular focus helps you stay on task and align your energy and actions with your priorities.

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