Yes, I said it and I meant it. Social media is a complex monster. While it does allow folks additional ways to connect and communicate with one another it also has many negative or non-value-added qualities. Folks can be cowards and hide behind a screen to solely exists to put others down. People can fake their whole life and image online and lead people astray in the process. People give meaningless updates and over share information that doesn’t really impact anyone’s day. Nobody really needs to know what the average person did for their work out, had for dinner, or random pictures. Sorry, the average person just isn’t important enough in the world to be sharing play by play of their life with everyone. One can argue that we don’t know need to know that info from the accomplished and famous either. However, here we are, a world where people are building careers off being influencers of puffery and facades. What’s even worse is when folks waste hours and hours of time constantly checking social media looking for a dopamine picture, post, or video to grab their attention and suck more time out of them. We have more loyalty and dedication to checking and consuming social media than to our religion, continued education, family, and or business aspirations.
Checking Beyoncé or Taylor Swift’s social media every day isn’t going to improve or degrade your life. Trust me, those celebrities will be fine if you ghost them for a few days, weeks, or forever. I’ve found that if I want to get more production out of myself and business initiatives one of the first things I typically do is take a break from social media. Yeah, I know that you must post on social media to advertise your business. However, if you use sites like buffer or later you can simply schedule your content without going to each app. The people that are going to engage on your posts are who they are. Scrolling social media isn’t really going to change the results of your posts. It’s a basic mindset to being using social media or anything else for that matter without a purpose or goal insight. Especially, when you want to progress your life and or career to the next level. A quick way to identify and prevent yourself from falling into purposeless social media consumption is to only use it when you have something to do related to your business goals.